I started my professional career after finishing my master degree in 1988 and learned the trade of a media representative. I continued my career at Time Magazine and later on joined the end of the internet bubble working for two online content providers. Then one year media planning and buying, followed by an international outdoor advertising experience (MediaMountain).
In 2004 I launched my own company Leerling.biz and helped introducing a new research tool, published brand books and was teacher at a business training school. In 2006 I was offered to work for Nikkei BP in New York.
I returned to the Netherlands in 2009.